SCOOP: Hanuman Ansh makers hit JACKPOT yet again; Sony acquires OTT and satellite rights for a WHOPPING Rs. 63 cr
Here's the latest on what's streaming and coming up:
Bollywood Hungama has learned that the makers have been paid handsomely for the movie's post-theatrical rights. A source told Bollywood Hungama , “Sony has picked up the digital and television rights of Hanuman Ansh for a price of Rs. 63 crores. It's a huge amount, but then Hanuman Ansh is no small movie either. It attracted audiences across the country – from single screens to multiplexes, from megacities to the smallest of villages. There's a huge section of the audience that is yet to watch the movie, while many may want to watch it again. Hence, the team at Sony is confident that Hanuman Ansh will receive huge viewership on both digital and satellite. That's why they feel justified in acquiring the rights at such a price.”
Adding to this, Yesterday, Bollywood Hungama also broke the news that a grand success bash will be held in Mumbai in a few days. We carried the quote of a source who told us, “The success party of Hanuman Ansh will take place over the weekend in Mumbai. The entire team of the movie, including the producers, director Vishal Chaturvedi and the star cast, will be present in full force. Representatives of Cinepolis India, which distributed the movie, will also be in attendance. After all, they played an important role in the movie's success by ensuring that it received a proper theatrical rollout.”
Meanwhile, The source continued, “However, this won't be your typical movie success bash. Interestingly, no alcohol or non-vegetarian food will be served at the party. Instead, guests will be treated to pure vegetarian, satvik food, in keeping with the beliefs of the team and the spiritual theme of Hanuman Ansh . The makers want the celebration to reflect the values and sentiments associated with the movie.”
Source: Bollywood Hungama