Film workers' body demands inquiry into reduction of Pyre shows after Ramayana release, asks I&B Minister to ensure FIRs against theatre owners
Here's the latest update from the Bollywood world:
Vinod Kapri ’s new movie, Pyre, has been earning acclaim from critics and audiences alike. And yet, the movie is struggling to find theatres nationally. Earlier this week, the filmmaker claimed that his movie's screen count had decreased by 75% after the rollout of Ramayana . He even urged cinema owners to allow his movie back as it had as per reports been running to packed auditoriums. Now, the All India Cine Workers Association has backed Kapri by writing a letter to Ashwini Vaishnaw , Minister of Information and Broadcasting, demanding an inquiry into the reduction in screen count and urging him to change the distribution system.
Adding to this, A still from Vinod Kapri's Pyre, an independent movie made on a small budget. AICWA writes to I&B Minister The letter has been written by AICWA president Suresh Shyamlal Gupta and addressed to the I&B Minister. In the letter, the body states that Vinod Kapri's Pyre, made on just ₹ 2.5 crore rupees, grew from 80 to about 400 screens, due to word of mouth. It then reiterates the filmmaker’s allegations that the screen count was reduced to less than 100 despite good response after Ramayana rolled out. “I do not oppose Ramayana: Rise of Legend. It is a large-budget movie that has given work to hundreds of workers, technicians, junior artists and artists across every department. It should succeed, so that producers profit and workers are paid on time. But a big movie's success should not come at the cost of a small movie that audiences are already embracing,” the AICWA president writes.
Meanwhile, Giving an example of small-budget hits like HanuMan, Gupta then advocates for fairness for small-budget films. “Small-budget films are the backbone of Indian cinema. They are the largest number of films made each year, and they give new and genuine talent its first opportunity. Their producers raise money with great difficulty and wait years to reach theatres, where they get very few screens. Most small films do not succeed, and when even a movie that is working is removed, small producers will stop making films, new artists will lose their chance, and lakhs of workers will lose employment,” he adds.
Notably, The letter then lists a set of demands, including a ‘Fair Screen Allocation Policy for Indian Cinema from the Central Government’ and ‘grievance redressal mechanism to protect independent and small-budget films’. Talking specifically about Pyre, the letter asks the I&B Minister to initiate an ‘ impartial inquiry into why Pyre was reduced from about 400 screens to under 100 despite a positive audience response��� and demands that FIRs be filed against the theatre owners and distributors found guilty after the inquiry. The demands also include a restoration of ‘maximum possible screens and shows for Pyre while the inquiry is on, so that audiences who want to see it can do so’.
As per the latest buzz, Pyre , directed by National Award-winning filmmaker Vinod Kapri, rolled out in theatres last week to rave reviews. The movie tells the story of an elderly couple who continue to wait for their children, even as life in their Himalayan village grows quieter with each passing day. It features newcomers and is made on a shoestring budget of just ₹ 2.50 crore rupees. On Saturday, Kapri posted a video message on X alleging unfairness from exhibitors.
In further updates, “We are in touch with theatre owners and distributors. They have been told that no other movie will be running in theatres except one movie. I do not understand why you have to run your movie by stopping other films? Is this a win of good over evil? Is there any honor in doing this? The honor with which we tell a story. This is a small movie, with non actors, and people are crying after seeing it. What honor, truth and goodness do you boast when this is the way theatres are ordered? I urge theatre owners and distributors to not do this with Pyre. If you have spent a lot of money, then we have spent our soul in making a movie. We deserve a fair chance,” he shared.
On top of that, While the filmmaker did not name the ‘big movie’, his video came right after the rollout of Nitesh Tiwari’s Ramayana, the most expensive Indian movie made. “This is not fair, not to Pyre. Not to your audience,” read the caption of Kapri’s post.
Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Movie Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world. Read More
Source: Hindustan Times