SCOOP: PVR Inox Pictures bets BIG on Shraddha Kapoor’s Eetha with Rs. 80 cr deal; eyes long term association with Maddock Films for Stree 3, Mahavatar, Shakti Shalini
Here's the latest update from the Bollywood world:
While reports suggest the distribution rights of Eetha were sold for Rs. 90 crores, a trade source told Bollywood Hungama , “The rights were bagged by PVR Inox Pictures for a whopping Rs. 80 crores. The deal is shared to be on an advance basis. Nevertheless, it’s a huge amount and shows the confidence of both Maddock and PVR Inox in the Shraddha Kapoor-starrer.”
Adding to this, The source explained, “Dinesh Vijan and director Laxman Utekar smartly cut the trailer. There’s a lot in the movie and audiences will only see it on December 4 when Eetha releases in cinemas. Hence, the movie could surprise big time, with huge potential to run riot in Maharashtra.”
Meanwhile, The source also shared, “The high amount is also probably paid because PVR Inox Pictures wishes to develop a relationship with Maddock so they can possibly rollout their next films too. Their slate looks very promising. They have Aneet Padda-starrer Shakti Shalini, Stree 3 , Vicky Kaushal-starrer Mahavatar , etc., up for rollout. All three are very promising from a ticket-window point of view.”
Notably, However, yesterday, Salman Khan, in a sudden and unexpected move, decided to bring his movie Maatrubhumi on December 4. Hence, the war saga will now clash with Eetha . In other words, Eetha is no longer a solo rollout and it remains to be seen if both films will do well at the ticket-window or whether they will eat into each other’s business.
As per the latest buzz, Yesterday, Bollywood Hungama carried a quote from a source who shared, “Jio Studios is confident to secure a strong rollout against the PVR Pictures-distributed Eetha on December 4. It's a date which can easily accommodate two films, and as is the case with all Salman Khan films, the clash will be civil and respectful.”
Source: Bollywood Hungama