Amul India celebrates Ramayana's theatrical run with new topical, calls it "Motion Epicture"
Here's the latest update from the Bollywood world:
The topical features the phrase “Motion Epicture”, a play on the words motion picture and the brand's association with food. The illustration brings together elements inspired by Ramayana and Amul's familiar visual identity, offering a light-hearted take on the movie's scale and its theatrical appeal.
Adding to this, Directed by Nitesh Tiwari, Ramayana features Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman and Ravi Dubey as Lakshmana. The movie is the first instalment of a two-part adaptation of the Indian epic.
Meanwhile, The project has attracted attention for its scale, visual effects and ensemble cast. Its music has been composed by A.R. Rahman and Hans Zimmer, while Oscar-winning visual effects studio DNEG is associated with the movie's VFX.
Notably, Amul's latest topical adds to the movie's presence beyond theatres, using its familiar advertising format to acknowledge a major cinematic rollout. The phrase “Motion Epicture” serves as the central highlight of the artwork, combining a reference to cinema with the brand's playful approach to topical advertising.
Source: Bollywood Hungama