Neha Sharma issues stern warning against using her face or likeness to create AI-generated videos or images without her consent
Here's the latest update from the Bollywood world:
Misuse of artificial intelligence has raised concerns for people across the world, especially celebrities, with cases of deepfakes, manipulated videos, and other forms of identity misuse through such technology. There has been an increasing number of actors filing lawsuits over such misuse of their identities. The latest addition to that list is star Neha Sharma , who has taken a stand against it and warned those who are creating AI-generated content using her face and likeness.
Adding to this, Neha Sharma has become the latest star to warn about legal action against the deepfakes of her circulating online. Neha's statement Taking to X on Saturday, Neha wrote, “Anyone using my face or likeness to create AI-generated videos or images without my consent is hereby warned to STOP IMMEDIATELY.”
Meanwhile, She added, "Take down all such content already posted and refrain from creating, editing, or circulating any further AI-generated videos or images using my identity. Using my face in this manner to misrepresent me or malign my reputation is completely unacceptable.
Notably, I DO NOT CONSENT TO THE UNAUTHORIZED USE OF MY FACE OR LIKENESS."
As per the latest buzz, Noting that she will have to take the course of legal action, Neha concluded, "Consider this a formal warning: I WILL TAKE LEGAL ACTION AGAINST EVERY INDIVIDUAL RESPONSIBLE FOR CREATING, POSTING, OR CIRCULATING SUCH CONTENT. No one should assume that hiding behind a fake account or the use of AI will protect them from accountability.
In further updates, Neha is among several Indian celebrities who have spoken about deepfakes. In recent times, several actors have approached courts to protect their identity, image, and personality rights from AI-generated misuse. Akshay Kumar, Varun Dhawan, Anil Kapoor, Shilpa Shetty, Preity Zinta, Kartik Aaryan, Mrunal Thakur, Suniel Shetty, and several other stars approached the courts over the unauthorised use of their images and voices, amid growing concerns about AI-driven identity theft.
On top of that, One of the biggest turning points in India's deepfake debate came after Rashmika Mandanna reacted to a manipulated video that went widely shared online. Stating that she was “extremely scarred,” she urged people and authorities to take the issue seriously and called for urgent action from society.
Santanu Das is a Senior Content Producer at Hindustan Times with over 5 years of experience, writing on films, pop culture and movie festivals. He has a keen interest in writing about South Asian independent films and has covered several movie festivals, including Sundance and CPH: Docx. He also brings a sharp perspective to the monthly column called The Fault in Our Stars, where he writes about a recent movie/series and what stops the ‘good’ from becoming ‘great’. A gold medalist from Banaras Hindu University, Santanu completed his postgraduate studies in English from Jadavpur University. He is also a Rotten Tomatoes-certified movie critic. When not watching films or in conversation with celebrities, Santanu can be found reading a book. Some of his favourite films are Aparajito, Ponyo and The Double Life of Veronique. His favourite books include The Corrections, The God of Small Things and A Room of One's Own. Santanu continues to write passionately about films and star culture. He brings a relatable, as well as critically informed, lens to entertainment and culture for a wide audience. Find him on LinkedIn: santanudasfilm Instagram: @santupecha Read More
Source: Hindustan Times