Kriti Sanon approaches Delhi High Court seeking protection against AI-generated impersonation, unauthorised use of identity
Here's the latest update from the Bollywood world:
The matter came up before a single-judge Bench of Justice Purushaindra Kumar Kaurav. During the hearing, the court asked Kriti's counsel to place on record relevant judgments, research papers and other material concerning the legal questions surrounding personality rights.
Adding to this, The High Court indicated that it would pass a comprehensive order after examining the judgments and research material submitted by the star's legal team. The matter has now been listed for further hearing on October 29.
Meanwhile, Kriti's plea comes at a time when the unauthorised use of celebrities' identities through digital platforms has become an increasingly prominent legal issue. Apart from the unauthorised commercial use of names and images, courts are also dealing with cases involving AI-generated content, deepfakes, digital impersonation and fake endorsements.
Notably, Personality and publicity rights generally seek to protect aspects of an individual's identity from being commercially exploited or represented without authorisation. The growing use of generative AI has added another layer to these disputes, as digitally created images, videos and other content can closely imitate public figures.
Source: Bollywood Hungama