Vikram Malhotra on Abundantia Entertainment evolving their AI division aiOn into a standalone studio, “It is being shaped as a fully-integrated, total capability movie studio”
Here's the latest update from the Bollywood world:
The company expands its AI-Driven storytelling ambitions.
Adding to this, aiOn will produce and back original stories and content across fully AI-generated and hybrid - live-action plus AI - projects, and is underway with building its own creative and production ecosystem. While it will remain within Abundantia Entertainment for now, the studio is being developed with a distinct identity and creative mandate, with Vikram Malhotra continuing to lead the initiative.
Meanwhile, With production workflows and creative processes becoming ever more integrated with technology, aiOn will continue its ‘Human-First, AI-Empowered’ approach, emphasizing human authorship and creative vision while bringing in AI to magnify storytelling.
Notably, It was just a year ago that Abundantia Entertainment launched aiON and underlined its commitment to AI-led content creation. The company has also partnered with invideo on a slate of five AI-driven films over the next three years.
As per the latest buzz, Announcing the studio plan, Vikram Malhotra, Founder & CEO of Abundantia Entertainment, shared, “When we revealed the launch of Abundantia aiON a year ago (virtually to the date!), we knew this was going to be disruptive, exciting and special. We now take the next step into building with AI. Looking into 2027 and beyond, aiON is being shaped as a fully-integrated, total capability movie studio. Backed by Abundantia’s prowess, aiON will unlock the power of AI and integrate it across the value chain - from research to screen. An exciting slate of films, fully generated in AI as well as live action-AI hybrid, is in the works and begins rolling out in Q1 2027.”
In further updates, Founded in 2013 by Vikram Malhotra, Abundantia Entertainment has built a diverse portfolio of films and streaming originals, including titles like Baby , Airlift , Toilet - Ek Prem Katha , Shakuntala Devi , Sherni and Chhorii 2 , alongside titles such as Chhorii and the series Breathe and Daldal. Its recent movie releases include Subedaar , starring Anil Kapoor and directed by Suresh Triveni, and Maa Behen , featuring Madhuri Dixit and Triptii Dimri.
On top of that, As aiON charts its path towards a standalone studio, Abundantia Entertainment is leveraging its storytelling expertise to extend the company’s creative vision, exploring how human imagination and artificial intelligence can collaborate to define the future of entertainment.
Source: Bollywood Hungama