Alia Bhatt and ‘smooth operator’ F1 driver Carlos Sainz reunite for L’Oréal Paris Italian ad promo, internet calls it the ‘best collab ever’. Watch.
Here's the latest update from the Bollywood world:
Alia Bhatt and Formula 1 driver Carlos Sainz are an unlikely pairing, but that is exactly what has caught followers’ attention. The Bollywood star and Spanish racing driver have come together for a L’Oréal Paris campaign that is now airing on Italian television. Both Alia and Carlos are global ambassadors for the beauty brand, but seeing them share the screen has still come as a surprise to followers. The campaign brings together Alia’s Bollywood following and Carlos' Formula 1 fanbase, creating a crossover that has quickly entered online conversations.
Adding to this, Alia Bhatt and Carlos Sainz team up for L’Oréal Paris campaign after Cannes 2026. How the Alia-Carlos crossover began The two stars first grabbed attention with their L’Oréal Paris collaboration at the 2026 Cannes Movie Festival. The brand brought together several of its global ambassadors for a campaign reel featuring Alia, Carlos and fellow F1 driver Charles Leclerc.
Meanwhile, Now, an advertising campaign that they seem to have shot together at the time is being aired on Italian television. In the new ad, which is going widely shared on social media and being shared by followers, the two are promoting L’Oréal Paris Elvive, the brand’s popular global haircare range designed to address different hair concerns, including damage, dryness, and lack of shine.
Notably, The campaign has also sparked plenty of reactions on X, formerly Twitter. Followers have been sharing clips and comments about seeing Alia alongside Carlos, with some clearly more jealous than others.
As per the latest buzz, One user wrote on X (formerly Twitter), "They keep pairing Carlos with Indian baddies in these ads 😭" Another reacted, "Bruuuh this is so cool I wanna see it all 😭." One fan jokingly summed up their feelings about the pairing, writing, "My girl Alia with smooth operator I'm jealous of you girl!!!"
In further updates, Some followers have even called the collaboration the "best collab ever", with the unusual combination becoming one of the main talking points around the campaign.
On top of that, Alia joined L’Oréal Paris as a global brand ambassador in 2024. At the time, the brand described her as an "award-winning star, producer, and entrepreneur" who "embodies L’Oréal Paris' core values of inclusion and empowerment". She made her L’Oréal Paris debut at the 2025 Cannes Movie Festival.
Carlos joined the beauty brand in early 2025 as the face of its Elvive haircare line. L’Oréal Paris highlighted his "passion, raw talent, fair play, respect, and unwavering determination" while announcing the partnership. His association with the beauty brand also surprised followers, particularly after billboards featuring the F1 driver appeared across Madrid.
Source: Hindustan Times