Vimal Elaichi row: FDA commissioner says Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have responded to notice; two hearings held
Here's the latest update from the Bollywood world:
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have responded to Maharashtra FDA notices over the Vimal Elaichi ad; two hearings have been completed.
Adding to this, Mundhe shared that two of the actors had requested a hearing and that those hearings have now been completed. The FDA is subsequently proceeding with the matter. “Regarding those notices, responses from all three have come. Two of them had asked for a hearing. Their hearing was finished yesterday, and we are proceeding further,” Mundhe shared.
Meanwhile, The regulator alleged that the campaign could amount to surrogate advertising for Vimal Pan Masala. According to the FDA, the Vimal brand is primarily associated with pan masala, while Vimal Elaichi is presented as a cardamom mouth freshener.
Notably, The notices were issued on August 11 and gave the actors 15 days to respond. They were also asked to discontinue their participation in the campaign and remove related promotional material from their social media accounts and other platforms.
As per the latest buzz, The regulator also sought clarification on whether Vimal Elaichi was an independent product or whether its branding and presentation created a link with Vimal Pan Masala.
In further updates, The FDA's position is that the use of the Vimal branding and the manner in which the product is presented raise questions about indirect or surrogate promotion of a prohibited product. The agency has shared the action is based on the applicable food safety and advertising regulations.
Source: Bollywood Hungama