Microdramas get STAR POWER! Kusha Kapila, Sheeba Chadha, Nikki Tamboli, Vishal Aditya Singh join the vertical wave
Here's the latest update from the Bollywood world:
The latest names to jump onto the vertical bandwagon are Kusha Kapila and Sheeba Chadha, who have teamed up for Likhe Jo Khat Tujhe . The 14-episode microdrama marks Kusha’s debut in the format and will premiere on her Instagram page on September 30.
Adding to this, Created and written by Namrata Wadhwani and directed by Raashi Priya Nahata, Likhe Jo Khat Tujhe revolves around an accidental pen-pal relationship between two women dealing with heartbreak, grief and major changes in their lives. Kusha plays Anisha, a Mumbai-based woman trying to move on from a broken relationship, while acclaimed star Sheeba Chadha essays Charu, a widow living in Lucknow who is navigating grief and a new phase of life.
Meanwhile, Interestingly, Kusha’s entry into microdramas also highlights another potential evolution of the format. Unlike conventional shows that need a television channel or OTT platform, Likhe Jo Khat Tujhe will drop on Kusha’s own Instagram page. In other words, a creator with a sizeable audience can now effectively turn her social-media handle into a distribution platform for an original fiction series.
Notably, Another prominent television and reality-show face, Nikki Tamboli, has also entered the vertical fiction space with Ex vs Wife , in which she stars opposite Vishal Aditya Singh. Nikki has taken up the challenge of playing two contrasting shades in the series – one positive and the other negative.
Source: Bollywood Hungama