Ayushmann Khurrana says stardom is no longer an ‘exclusive club’ in Bollywood due to rise of YouTubers and influencers
Here's the latest update from the Bollywood world:
Star Ayushmann Khurrana believes stardom is no longer an ‘exclusive club’ like it used to be, because of the emergence of social media stars. The star also shared a movie's script and authenticity are now more important to its theatrical success. Ayushmann attributed the change to the audience while speaking at FICCI Frames 2026 in Mumbai on Tuesday.
Adding to this, Ayushmann Khurrana at the FICCI FRAMES 2026 event at the Grand Hyatt, Santacruz, in Mumbai on Tuesday. (ANI Photo) (Sandip Mahankal ) ‘Stardom is no longer exclusive’ At the inaugural day of the 2026 FICCI Frames, Ayushmann participated in a session titled 'Cinema at Crossroads - The Rules of the Big Screen', where he shared that the definition of stardom has changed with the emergence of influencers and YouTubers, who have created their own audience base.
Meanwhile, "We are dwelling in multiple universes, where there are multiple worlds of entertainment and there are multiple stars of each world, be it influencers, or YouTubers, etc. There are certain stars who are big and you probably don't know about them and there are certain people who know about them," Ayushmann shared.
Notably, The star also shared that the increase in significance of scripts in mainstream Bollywood has helped diminish the exclusivity of stardom. "So, stardom is relative and script is the star. It is not one size fits all... It used to be exclusive club earlier but not anymore," he added.
As per the latest buzz, Ayushmann also shared he has always believed that the story should be bigger than the star or the star, as he spoke about his soon-to-release movie, Udta Teer, a spy comedy. “I'm going back to my core, which is authenticity. If we give authentic subject to people that's a good draw. I believe in my next movie, Udta Teer it is like a reverse uno stuff but I'm excited about it as I'm going back to my core. It is my genre,” he added.
In further updates, The session also had filmmaker Sriram Raghavan and Denzil Dias, VP and Managing Director, India Theatrical at Warner Bros Discovery on stage with Ayushmann.
On top of that, Udta Teer revolves around a Pakistani spy named Bilal Ahmad (Ayushmann), who enters India and suffers from memory loss after an accident, mistakenly believing he is an Indian spy. The movie also stars Sara Ali Khan, along with an ensemble cast including Rahul Bose, Ram Kapoor, Suhail Nayyar, Gulshan Grover, Raghubir Yadav, Supriya Pilgaonkar, Smita Tambe, and the late Mukul Dev, among others. It is Mukul Dev's final posthumous performance.
Produced by Karan Johar, Adar Poonawalla, Apoorva Mehta, Guneet Monga Kapoor and Achin Jain, Udta Teer is set to rollout in cinemas on October 9.
Source: Hindustan Times