Anshuman Jha plans special screenings of Om Ka Hari across 15 cities as film enters week 2: "I want to keep walking that extra mile"
Here's the latest update from the Bollywood world:
The makers have also revealed a series of special screenings as part of an effort to take the movie directly to audiences. Jha will travel across 15 cities from Monday, with Delhi, Kolkata, Lucknow, Agra, Jaipur, Bengaluru and Patna among the cities on his itinerary. The star-producer plans to host screenings for audiences, including cinephiles and their fathers.
Adding to this, Jha shared the initiative is aimed at creating a direct connection with audiences rather than relying only on conventional movie promotions. He also cited filmmaker Charlie Chaplin's practice of travelling to different cities to present his films as an inspiration for the initiative. “This is the old-school way of connecting with audiences, not just selling a movie to them. I make movies to connect, and my attempt has never been transactional; it has always been emotional. So I am willing to keep working harder and going further to reach my audience,” Jha shared.
Meanwhile, He added, “Charlie Chaplin used to take his films from city to city. I want to do that with Om Ka Hari . I want to sit with audiences, watch the movie with them, hear what they feel and have conversations with them.” Jha shared the response to the movie has encouraged him to continue taking it to more viewers. “The love for Om Ka Hari is real, and I want to keep walking that extra mile to take the movie to more people and, hopefully, spread the message at its heart, express your love to your parents while you still have the chance,” he shared.
Notably, Alongside its regular theatrical screenings, Om Ka Hari is also scheduled to be screened at more than 50 Army Centres across India. The screenings are expected to expand the movie's reach beyond its regular theatrical footprint.
As per the latest buzz, With the movie now in its second week, the makers are continuing to focus on screenings across different markets and audience engagement. The 15-city tour and Army Centre screenings will run alongside its theatrical rollout as Om Ka Hari heads into the coming weeks.
Source: Bollywood Hungama