Droupadi Murmu urges celebs against harmful endorsements amid Vimal Elaichi Ad row: “A true star is the one who spreads light, not darkness”
Here's the latest update from the Bollywood world:
The 72nd National Movie Awards, which recognised achievements in Indian cinema for 2024, were presented by Murmu at Ekta Nagar, Kevadia. The ceremony brought together several leading names from the Indian movie industry. The awards were held outside New Delhi this year, marking a departure from the recent tradition of hosting the event at Vigyan Bhawan.
Adding to this, Speaking about the reach of movie personalities, Murmu pointed out that successful artists can have a strong impact on the choices and habits of younger audiences. She shared, "When successful artists speak about the benefits of a disciplined lifestyle, millions of children and young people emulate them. I urge popular artists not to endorse products that are harmful to people's health. A true star is the one who spreads light, not darkness," Murmu shared.
Meanwhile, The President also urged the movie fraternity to ensure that workers, assistants, small-scale artists and those trying to establish themselves in the industry receive respect and social security. Murmu also called for greater representation of women on juries responsible for selecting films for the National Movie Awards. She shared, "I would like to see women's participation ensured in every regional jury."
Notably, She further shared, "Incorporating the female perspective in any field makes it possible to form a holistic human outlook."
As per the latest buzz, The Maharashtra FDA has alleged that the campaign could amount to indirect or surrogate promotion of Vimal Pan Masala, a product prohibited in the state. The notices sought explanations from the actors regarding their participation in the campaign.
In further updates, The matter has also reached the courts. The Delhi High Court dismissed a petition by PB Agro LLP challenging the Maharashtra FDA's notices, which were issued over the alleged surrogate promotion of pan masala through the Vimal Elaichi campaign.
Source: Bollywood Hungama