Tukaram Mundhe calls Shah Rukh, Ajay, Tiger ‘violators of law’ over Vimal ad; says one of them didn't respond to notice
Here's the latest update from the Bollywood world:
Shah Rukh Khan, Tiger Shroff and Ajay Devgn. ‘I look at them as violators of the law’ In conversation with NDTV, Mundhe shared, “According to you they may be stars, but according to me they are only advertisers in this case. So I am looking at them as violators of the law, and the law will take its own course. That's why we have started taking action. We have taken this action as per the law.”
Adding to this, Mundhe verified that one of the three actors has not responded to the notice and the FDA has started adjudicating and prosecution proceedings against him. When asked if Shah Rukh Khan has responded to the notice, he shared, “I exactly don't remember... because that is with the assistant commissioner. Most likely he has not responded, but I'm not too sure about it.” However, the commissioner shared the two actors who have responded will have their replies heard.
Meanwhile, Mundhe also disagreed with the argument that responsibility lies with the manufacturer and not the endorser. He pointed to advertising regulations under the Food Safety Act, saying there is a responsibility specifically placed on the person or institution advertising the product. He insisted that advertisers have a responsibility to conduct due diligence about what they endorse. He shared that for them to say that it is not upon them is wrong, not only morally, but also legally.
Notably, Vibha Maru is an Assistant Editor with Hindustan Times Entertainment, based in Delhi. With a decade of experience across digital and print media, she covers Bollywood, Hollywood and web shows. A self-confessed cinephile who breathes Hindi cinema, Vibha can often be found sacrificing sleep after binge-watching films and web series. Though she holds a Commerce degree, she discovered her true calling in journalism after enrolling at the Indian Institute of Mass Communication (IIMC). She began her career covering Delhi's cultural scene, food, nightlife, concerts, and city life at The Times of India, before moving into full-time entertainment journalism with India Today. At India Today, Vibha interviewed some of the biggest names in Bollywood and television while carving a niche for herself through movie reviews, opinion pieces, nostalgic features, star interviews, and trend-driven stories. She later brought her storytelling and editorial expertise to The Indian Express, where she continued to deepen her understanding of cinema through long-form entertainment explainers, retrospectives and feature writing. Now, as Assistant Editor at Hindustan Times Entertainment, Vibha continues to chronicle the world of movies and pop culture. Her work spans breaking entertainment news, exclusive interviews, star features, and stories that capture the conversations shaping Indian cinema. Read More
Source: Hindustan Times