Great Indian Ravi Festival: Swiggy Dineout puts Ravi Kishan at the centre of its annual dining festival
Here's the latest update from the Bollywood world:
As part of the offers, customers can also avail an additional 10% instant discount on HDFC Bank cards, along with 10% back as DineCash on bookings made through Dineout.
Adding to this, Instead of featuring Kishan simply as a brand ambassador, Swiggy Dineout has built the campaign around his screen persona and the internet culture surrounding him. The campaign movie features the star in a larger-than-life avatar and incorporates references to phrases that have of late gained traction online, including “Jaldi the Late” and “Home from Work”.
Meanwhile, Speaking about the campaign, Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout, shared, “GIRF continues to be one of India's largest dining movements, and every year our aim is to meet consumers where they already are. We have partnered with trending personalities and internet icons for GIRF over the last few years. This time, we have gone a step further by rechristening GIRF as Great Indian Ravi Festival.”
Notably, He added, “Ravi Kishan isn't just having a moment right now, he is the moment and has been trending across social media for the past few weeks! This is the reason why instead of simply riding that wave, we decided to build this year's entire festival around him. We hope that GIRF in its new avatar will appeal to a larger audience, as the discount really does follow the brothaa.”
As per the latest buzz, Several restaurant chains and dining brands are participating in the campaign, including Good Flippin' Burgers, Punjab Grill, YouMee, One 8 Commune, Mainland China, Paradise Biryani and Absolute Barbecues.
In further updates, The Great Indian Ravi Festival will also be promoted through digital and social media platforms, creator-led content and in-app formats on Swiggy Dineout, with Ravi Kishan featuring prominently across the campaign.
Source: Bollywood Hungama