Krishnavataram: Part 1 - Hridayam to expand global reach with World Forum for Art and Culture collaboration
Here's the latest update from the Bollywood world:
The collaboration was formalised on Janmashtami in the presence of Gurudev Sri Sri Ravi Shankar, Founder of The Art of Living. As part of the association, an MoU has been signed under which Gurudev will guide the team on the movie's global presentation and the development of the larger trilogy.
Adding to this, The immediate focus of the collaboration will be to take Krishnavataram: Part 1 - Hridayam to international audiences through a wider theatrical rollout. The movie is planned to reach Indian diaspora communities and audiences across different markets in Hindi, Tamil, Telugu and English.
Meanwhile, Speaking about the movie's vision, Gurudev Sri Sri Ravi Shankar shared, “Krishna means the most attractive the Self. It is the divinity that is the most attractive; the energy that pulls everything to it. When you realize your life and the whole world is just a Leela (play), then Krishna is born inside you".
Notably, Producer Dr. Sajan Raj Kurup shared the collaboration would help the team take the story and its cultural themes to audiences outside India.
As per the latest buzz, “With the blessings of Gurudev Sri Sri Ravi Shankar, who has nurtured the entire world with his grace and transformed the lives of millions, this movie finds its best place at the feet of Gurudev. With Krishnavataram, we take pride in taking every bit of Indian culture to the world and presenting our cultural beliefs, which are a fundamental part of our very existence. Our vision is to build Krishnavataram into a global cultural movement that celebrates cinema, art, and legacy,” he shared.
In further updates, According to the makers, the collaboration is also expected to explore formats beyond the theatrical movie, including series, music, live experiences, games, education and other cultural initiatives.
On top of that, WFAC was founded in September 2020 under The Art of Living with the aim of bringing together artists, performers and art enthusiasts from around the world. The organisation works around Gurudev Sri Sri Ravi Shankar's vision of “One World Family” and the principle of Vasudhaiva Kutumbakam.
The association with Creativeland Studios is expected to provide a platform for exploring Krishna's story through different forms of contemporary cultural and artistic expression while retaining its roots in Indian traditions.
Source: Bollywood Hungama