SCOOP: From Rs. 200 crore to Rs. 30 crore! Toxic suffers BRUTAL OTT reality check after disastrous theatrical run as digital rights remain unsold
Here's the latest box office buzz making the rounds:
To add to the issues, the digital rights of Toxic are yet unsold. "The Toxic team had an offer of Rs. 150 crores from a leading platform, but the demand from the team was a lot higher, north of Rs. 200 crores. Yash was confident that the movie would do smash hit business in theatres, and that in turn, would boost the post-theatrical OTT prices to Rs. 200 crore rupees plus. But the results are exactly opposite, as the digital players are now offering an amount as low as Rs. 30 crore rupees for the post-theatrical streaming rights for all languages. The biggest offer has come from Zee 5," a source told Bollywood Hungama in confidence.
Adding to this, The satellite recovery is expected to be almost nil owing to the largely adult format of storytelling. "The makers are now contemplating a completely new edit for the digital version, with the hope of fetching a bigger amount than what's on the table. The discussions are underway to figure out a way to reduce the losses, one of which is a new cut for OTT," the source tells us further.
Meanwhile, Toxic was rolled out on August 26, and has turned out to be a huge disaster with unanimous negative talk. The movie opened at Rs. 120 crore rupees in India, and is looking to end its run under Rs. 250 crore rupees, which speaks volumes about the audience wom.
Source: Bollywood Hungama