Shruti Haasan gets interim relief from Bombay High Court over AI-generated deepfakes
Here's the latest update from the Bollywood world:
Justice Madhav Jamdar observed that the continued circulation of AI-generated deepfakes, manipulated images, chatbots and other allegedly infringing material could cause “irreparable injury” to Haasan’s reputation, goodwill and commercial interests.
Adding to this, The court noted that deepfake content can be replicated and circulated widely once it appears online, making the potential damage difficult to address through monetary compensation alone. It also observed that morphed, deepfake and superimposed images and videos can affect an individual’s personality, publicity and moral rights.
Meanwhile, The court further observed that personality, publicity and privacy rights have constitutional protection under Articles 19(1)(a) and 21 of the Constitution of India. Based on the material before it, the court found a “very strong prima facie case” in Haasan’s favour.
Notably, The star had filed the suit against multiple entities involved in the alleged creation, hosting and distribution of the disputed content. According to the details of the proceedings, some defendants did not appear or file their defence despite being given time, following which the court issued an ad-interim injunction against them.
As per the latest buzz, Meanwhile, lawyers representing some defendants told the court that content hosted on their platforms would be removed after receiving clear and legible URLs from Haasan’s legal team.
In further updates, Haasan was represented by advocates Rashmin Khandekar, Ameet Naik, Madhu Gadodia, Aman Saraf, Malabika and Unnati Gambani of Anand & Naik.
Source: Bollywood Hungama