GIVA pulls down Kriti Sanon Raksha Bandhan ad after backlash; jewellery brand issues apology
Here's the latest update from the Bollywood world:
The campaign featuring Kriti in a bralette-style blouse sparked a debate over traditional dressing, with the star also responding to criticism surrounding her outfit.
Adding to this, A post shared by GIVA - Silver-Gold-Lab Grown Diamonds (@giva.co)
Meanwhile, The campaign also drew criticism from Kangana Ranaut, who, without directly naming Kriti or the jewellery brand, questioned the styling and described the commercial as ‘creepy’.
Notably, Kriti subsequently responded to the criticism and defended her choice of attire. Addressing the broader conversation around women and clothing, she wrote, “Also, when will we stop telling women what to wear?? Ethnic fashion has evolved over the years, but still a woman's respect for her culture is measured with just her clothes!! Culture & Traditions are in her heart, not in her neckline!”
As per the latest buzz, The row also saw Kriti’s sister Nupur Sanon extend her support to the star. Nupur had earlier taken to Instagram Stories and questioned the criticism directed at her sister’s outfit.
Source: Bollywood Hungama