EXCLUSIVE: Namit Malhotra on taking Ramayana to ScreenX and 4DX, “Our collaboration with CJ 4DPLEX enables us to bring this iconic film in innovative formats that match its scope and vision”
Here's the latest update from the Bollywood world:
Speaking on the decision to take Ramayana into premium immersive formats, Malhotra shared the movie was conceived from the very beginning as a global theatrical experience. “From the outset, Ramayana was designed as a global cinematic experience,” shared Malhotra. “Our collaboration with CJ 4DPLEX enables us to bring this iconic movie in innovative formats that match its scope and vision. SCREENX and 4DX invite audiences to engage with the story in a powerful new way.”
Adding to this, For CJ 4DPLEX, the scale and visual ambition of Ramayana made it a natural fit for its immersive formats. Jun Bang, CEO of CJ 4DPLEX, believes the movie represents precisely the kind of theatrical spectacle for which SCREENX and 4DX were created.
Meanwhile, “Ramayana: Part 1 is exactly the type of epic, event-level spectacle that is designed to be experienced through the full immersive capabilities of SCREENX and 4DX,” shared Bang.
Notably, Don Savant, Chief Business Officer of CJ 4DPLEX, also highlighted the movie's combination of scale, emotion and action as the reason it lends itself so strongly to the two premium formats. “We are thrilled to partner with Prime Focus Studios to bring this extraordinary movie to global audiences in our premium formats,” shared Savant. “With its sweeping scale, emotional depth, and dynamic action, Ramayana Part 1 provides an exceptional canvas for both SCREENX and 4DX.”
As per the latest buzz, The partnership also carries added significance for Indian cinema, with Ramayana Part 1 set to become the first Indian movie to debut in SCREENX. The format expands selected sequences onto the auditorium's side walls, creating a 270-degree panoramic field of view and allowing audiences to experience key moments beyond the conventional cinema frame.
In further updates, Savant believes the movie's entry into SCREENX could prove significant for both audiences and exhibitors. “As the first Indian movie to debut in SCREENX, it also represents an exciting milestone for audiences and exhibitors alike, building on the tremendous momentum we're seeing for premium theatrical experiences in India,” he added.
On top of that, The 4DX presentation, meanwhile, will complement the expanded visual canvas of SCREENX with a multisensory experience, using motion-enabled seating and environmental effects such as wind, water, vibration, lighting and scents, synchronised with specially formatted sequences from the movie.
The move comes at a time when premium cinema formats are gaining considerable traction in India. Sony Pictures' Spider-Man: Brand New Day of late emerged as the highest-grossing SCREENX title in the country, further underlining the growing appetite for large-scale cinematic experiences beyond traditional theatrical presentation.
Source: Bollywood Hungama