Awarapan 2 success EXCLUSIVE: Emraan Hashmi, Vishesh Bhatt laud Pen Marudhar’s theatrical distribution strategy: "They put their might behind the film; understood scale and importance..."
Here's the latest update from the Bollywood world:
The success of Awarapan 2 carries added significance given the legacy of the original movie. Converting a cult property into a contemporary ticket-window phenomenon required not just strong content, but also a distribution strategy capable of maximising reach, scale and audience recall. Pen Marudhar’s execution across territories has played a key role in ensuring the movie’s strong opening and sustained momentum.
Adding to this, The collaboration with Mukesh Bhatt, Emraan Hashmi, Vishesh Bhatt and Vishesh Films once again highlights the deep trust producers continue to place in Pen Marudhar when it comes to high-stakes theatrical releases.
Meanwhile, Producer Vishesh Bhatt shared, "It was important for us to have a distribution partner who understood the legacy of Awarapan and had the conviction to take its sequel to audiences at scale. Sanjay Chatar and the Pen Marudhar team's understanding of the theatrical market, their relationships across the exhibition fraternity, and the way they have executed the rollout of the movie in India have helped deliver the movie's success at the ticket-window. We are very thankful for this partnership."
Notably, Emraan Hashmi shared, “The audience’s love for me and this movie has been truly overwhelming. It was absolutely essential that we come back with great content, and Vishesh Films has done complete justice to the legacy of Awarapan . Pen Marudhar, too, understood the scale and importance of the movie and put their might behind it, ensuring that Awarapan 2 reached the right audience. The result has been nothing short of an absolute success.”
As per the latest buzz, For the trade, this success is also a continuation of Pen Marudhar’s long-standing track record as one of the leading distribution houses in the country, with a portfolio that includes major theatrical successes such as Jawan (2023), Bhooth Bangla (2026), Chhaava (2025), Stree 2 (2024), Gangubai Kathiawadi (2022), RRR (2022), Dream Girl (2023) and Dunki (2023), among several others.
In further updates, At the core of this consistency is the confidence of producers and studios who continue to partner with Pen Marudhar for wide-scale theatrical releases. The company’s strength lies in its ability to combine market intelligence, exhibitor relationships and execution discipline to optimise ticket-window outcomes.
On top of that, Pen Marudhar extends its sincere gratitude to Vishesh Films and all its producer partners for their continued trust, along with its exhibition partners, trade associates and audiences whose response ultimately drives theatrical success.
Source: Bollywood Hungama