X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards Anthony Ha 9:34 AM PDT · August 8, 2026 X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.
Adding to this, In announcing the change , the company shared it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.
Meanwhile, What counts as original content? X shared it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.”
Notably, The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.”
As per the latest buzz, This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example by reducing payments to aggregators and “clickbait” accounts in April . But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash.
In further updates, In a post about the new changes , X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.”
On top of that, “Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she shared. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.”
Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.”
Source: TechCrunch