Mom's Touch surpasses 20 stores in Mongolia
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The Korea Times open notice search Business Companies Mom's Touch surpasses 20 stores in Mongolia Listen Listen Text Size Print By Ko Dong-hwan Published Aug 10, 2026 2:50 pm KST Updated Aug 10, 2026 6:17 pm KST Visitors to Mom's Touch restaurants in Mongolia enjoy burgers and fried chicken in these undated photos. Courtesy of Mom's Touch
Adding to this, Mom’s Touch, Korea’s leading chicken burger franchise, has surpassed 20 stores in Mongolia less than three years after entering the market, establishing itself as one of the country’s fastest-growing fast food brands.
Meanwhile, The company opened its 20th location inside Nomin Macro shopping mall in July and is preparing to launch its 21st outlet later this month.
Notably, Mom’s Touch has expanded at an average rate of 6.2 stores per year, outpacing global competitors such as KFC and Burger King, which have recorded average annual openings of 2.4 and 1.8 stores, respectively.
As per the latest buzz, Based on store count, Mom’s Touch has already risen to second place in Mongolia’s fast-food sector, despite entering the market eight to 10 years later than major global brands.
In further updates, Mom’s Touch operates in Mongolia through a master franchise agreement with Foodville Farm, a local company with extensive knowledge of the Mongolian market and experience in the foodservice industry.
On top of that, According to Mom’s Touch, Foodville Farm is the only Mongolian company operating its own poultry farm, enabling it to secure a stable supply chain and provide fresh burgers, chicken and pizza at a quality level comparable to that of its operations in Korea.
A key element of Mom’s Touch’s local strategy is its “K-quick service restaurant (QSR) platform,” which combines burgers, chicken and pizza under one roof. The model expands menu choices while diversifying sales across different customer groups throughout the day.
Source: The Korea Times