Kroll Celebrity Brand Valuation Report 2025: Ananya Panday breaks into top 20, climbs to no 19
Here's the latest update from the Bollywood world:
The latest rankings underscore Ananya's growing appeal among brands and marketers, as she continues to expand her endorsement portfolio across fashion, beauty and lifestyle categories.
Adding to this, Ananya's journey in the Kroll Star Brand Valuation rankings has been marked by consistent growth. After featuring at No. 46 in 2023, she moved up to No. 25 in 2024 before breaking into the Top 20 this year with a No. 19 ranking.
Meanwhile, The improvement reflects her increasing influence in the advertising and endorsement space, making her one of the leading female star brands in India.
Notably, Over the past year, Ananya has strengthened her presence through collaborations with several prominent national and international brands.
As per the latest buzz, One of the biggest milestones in her endorsement journey came when she was revealed as India's first-ever brand ambassador for CHANEL, adding a global luxury label to her growing list of partnerships.
In further updates, Alongside luxury fashion, the star has continued to associate with brands across beauty, lifestyle and consumer categories, positioning herself as a preferred face for campaigns targeting young and aspirational audiences.
On top of that, While Ananya continues to build her movie career, the latest Kroll rankings highlight her growing commercial influence beyond the big screen.
Her consistent rise from No. 46 in 2023 to No. 19 in 2025 reflects her expanding brand equity and increasing relevance among advertisers. With a diversified endorsement portfolio and strong visibility across digital platforms, Ananya has emerged as one of the fastest-rising star brands in the country.
Source: Bollywood Hungama