Kroll Celebrity Brand Valuation 2025: Shah Rukh Khan's brand value jumps 47% in two years; tops the list with USD 177.9 million
Here's the latest update from the Bollywood world:
The latest report estimates the combined brand value of India's top 25 celebrities at USD 2 billion, with Shah Rukh leading the pack after climbing from the third spot in 2024.
Adding to this, Shah Rukh's brand value rose from USD 145.7 million in 2024 to USD 177.9 million in 2025, reflecting an increase of nearly 22% year-on-year.
Meanwhile, The latest figure also marks a significant rise from USD 120.7 million in 2023, meaning the star's brand valuation has grown by approximately 47% over the last two years.
Notably, The surge helped him reclaim the top spot in India after finishing behind Virat Kohli in the previous edition of the report.
As per the latest buzz, Over the past year, Shah Rukh added several prominent names to his endorsement portfolio. Among his notable signings were, Castrol (March 2024), Joy Personal Care and Candere (May 2025).
In further updates, He also continued long-standing partnerships with brands including Hyundai, LG, Myntra and Airbnb, strengthening his presence across automotive, electronics, fashion, travel and lifestyle categories.
On top of that, Professionally, Shah Rukh Khan is gearing up for King , one of the most anticipated Indian films in development.
"The 2025 rankings reflect how star brand value is being shaped by a combination of traditional endorsement strength, digital relevance, social media engagement and emerging AI-led opportunities. While established names continue to command significant brand equity, digital-first engagement and new monetization models, including entrepreneurial ventures, are increasingly influencing the next wave of star brands."
Source: Bollywood Hungama