Optimystix Entertainment set to launch public issue on August 7; Vipul D. Shah and Rajesh Bahl share vision: “A public listing is not a destination; for us it is the beginning of a new phase”
Here's the latest update from the Bollywood world:
The duo also spoke about the state of ticket-window currently.
Adding to this, Rajesh Bahl, Co-Founder and Group CEO, Optimystix Entertainment, shared, “The milestone gives us an opportunity to unlock the capability, credibility and relationships we have built over the last two-and-a-half decades and use them to create the next large Indian media and entertainment company; one that not only produces successful content but also owns valuable intellectual property and builds enduring entertainment franchises.”
Meanwhile, Over the years, Optimystix has evolved from being primarily a television production company into a diversified content business operating across television, OTT, films, digital platforms and animation. Sharing why they feel this is the right time to go public, Bahl shared, “We now have a stable and profitable television and OTT business, where projects are largely produced under a cost-plus-margin model. We have also developed capabilities in films, where our focus is on retaining a share of the intellectual property and participating in the long-term value created by the content. The next stage is to scale our digital and animation businesses, where we intend to own and monetise the IP ourselves.”
Notably, Therefore, Shah believes that the company has reached an important inflection point. “We have the track record, the creative and production capabilities, the industry relationships and a clearly defined growth strategy. Going public provides us with the capital and institutional framework required to execute that strategy at a significantly larger scale,” he shared.
As per the latest buzz, Coming to the key objectives behind raising funds through the public issue, Shah shared, “The primary objective is to provide Optimystix with the growth capital required to scale across our key business verticals. We intend to invest in the creation of owned intellectual property across feature films both in Hindi and regional language, animation and digital-first content. Our ambition is to build properties that can be monetised across platforms, languages, territories and multiple content cycles rather than earning only a one-time production margin.”
In further updates, Bahl pointed out that another important area for them is technology. “We are building a technology-first content business, supported by an AI-enabled engine that can help us plan, create, produce, manage, distribute and monetise content more efficiently. The larger objective is not simply to produce more content, but to build scalable content franchises and long-term enterprise value,” he shared.
On top of that, Optimystix has always dabbled in different genres, whether it is films, television or the web. Sharing their criteria to back a project, Shah shared, “The first criterion is always whether the idea has the ability to connect with a clearly defined audience. A project does not necessarily need to appeal to everybody, but it must have a strong emotional, entertainment or cultural proposition for the audience it is targeting. We then evaluate the strength of the concept, the creative team, the platform or distribution opportunity and, most importantly, the economics of the project. Creativity and commercial discipline must work together.”
He added, “In films, we follow a carefully structured co-production model in partnership with established studios. The project is financed on a movie-by-movie basis, while the intellectual property and profits are shared between the partners.”
Source: Bollywood Hungama