Delhi HC directs removal of 'Kala Hiran' teaser on Salman Khan's plea
Here's the latest update from the Bollywood world:
New Delhi, The Delhi High Court has in an interim order directed the removal of a teaser for the movie "Kala Hiran: The Battle for Legal", purportedly based on star Salman Khan, and other related posts from online platforms, after he objected to them.
Adding to this, Delhi HC directs removal of 'Kala Hiran' teaser on Salman Khan's plea Justice Jyoti Singh, in the order passed on July 27 on Khan's application, shared the makers of 'Kala Hiran' cannot exploit the 59-year-old Bollywood star's name, mannerisms and other distinctive attributes for commercial gains without his authorisation or disseminate content that injures his reputation.
Meanwhile, The court observed that using social media to disseminate content that violates personality rights or harms reputation exacerbates the mischief, given the speed, reach and permanence of digital publications.
Notably, The judge noted that the movie's teaser refers to incidents and characters which are part of a pending appeal in the blackbuck poaching case and also imputes acts of intimidation of witnesses and investigation machinery, which prima facie irreparably and gravely damage the star's goodwill and reputation built over years.
As per the latest buzz, "In my view, prima facie, the cumulative narrative from the impugned teaser and the posts is that proposed defendants have launched a promotional campaign/strategy to commercially exploit plaintiff's personality rights and public persona, without his consent or authorisation, to generate commercial interest in the movie and attract viewers and are thus infringing Plaintiff's personality and publicity rights," the court observed.
In further updates, Khan's application forms part of his lawsuit on protection of his personality rights.
On top of that, "Plaintiff has the right to determine the manner in which his persona is commercially exploited and proposed defendants cannot exploit Plaintiff's name, mannerisms and other distinctive attributes for commercial gains, without authority and/or publish and disseminate content which injures the reputation of the Plaintiff in public.
"On a prima facie view of the nature of the content of the teaser and accompanying posts, it is imperative that the same are taken down without delay and subject to the final outcome of the application," it concluded.
Source: Hindustan Times