BTS May Be Headed For Its Biggest Year At The Grammys Yet
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Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. Follow Author Jul 23, 2026, 02:00pm EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary BTS could have its biggest Grammy year yet at the 2027 ceremony thanks to Arirang, “Swim” and “Normal.” The group remains winless after five nominations, but the new Best Asian Pop Music Performance category may give the septet its clearest path to a first trophy as a performing act.
Adding to this, With two singles and an album eligible and a new category — Best Asian Pop Music Performance — seemingly made specifically for the band, BTS may soon win a Grammy. LOS ANGELES, CA - FEBRUARY 10: South Korean boy band BTS attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. (Photo by Steve Granitz/WireImage) WireImage K-pop became a major commercial force in the United States years ago, and its popularity continues to grow all the time. Grammy recognition has moved much more slowly, as most of the genre’s biggest singers and groups have yet to be acknowledged by the Recording Academy.
Meanwhile, Only a select few K-pop stars have collected nominations, including BTS and Blackpink singer Rosé, while the women behind Huntr/x from KPop Demon Hunters also competed at the 2026 ceremony. “Apt.” and “Golden” became the first songs by K-pop artists to be nominated for Song of the Year, with the former also making history in the hugely competitive Record of the Year field.
Notably, “Golden” became the first K-pop recording to win a Grammy only a few months back when its writers claimed Best Song Written for Visual Media honor. The prize went to the songwriters rather than the performers who comprise Huntr/x, meaning a K-pop musical act has still never won a Grammy as the named performer.
As per the latest buzz, That could change at the 2027 ceremony. The Recording Academy is introducing Best Asian Pop Music Performance, a category that recognizes K-pop, J-pop, C-pop and other pop recordings that meaningfully incorporate at least one Asian language. BTS will surely be considered one of the early favorites, but which song the septet submits could determine whether the outfit finally wins.
In further updates, BTS has received five Grammy nominations without winning any trophies. “Dynamite,” “Butter” and “My Universe,” the group’s collaboration with Coldplay, all competed for Best Pop Duo/Group Performance. “Yet to Come (The Most Beautiful Moment)” was nominated for Best Music Video. BTS was even included in Coldplay’s Album of the Year nomination for Music of the Spheres , which features “My Universe.”
On top of that, That last appearance technically brought BTS into the Grammys’ largest race, but none of the septet’s own albums has been nominated. Its 2026 project Arirang may change that, though Album of the Year is sure to be especially competitive this time around.
Arirang arrived this spring as BTS’s long-awaited comeback album. The collection gave the group another No. 1 in America, and it features several recordings that could be distributed throughout different Grammy fields.
Source: Forbes