IRCTC gives a Marvel twist to train bookings with Avengers: Doomsday reference!
Here's the latest update from the Hollywood/Marvel world:
Referencing the emotional reunion between Thor and Steve Rogers from the Avengers: Doomsday trailer, IRCTC reimagined the scene with a witty travel twist. The post was captioned, “Some heroes save the world. Others save the group trip,” encouraging users to book their train tickets through the platform while tapping into one of the internet's biggest entertainment moments.
Adding to this, The playful crossover highlights the cultural impact of Avengers: Doomsday , whose trailer has sparked conversations well beyond the entertainment space and is undoubtedly this year’s biggest movie. As brands increasingly tap into major pop culture moments to engage audiences, IRCTC's creative take is yet another example of the movie's widespread influence, proving that Marvel's biggest cinematic event of the year is resonating far beyond its fanbase.
Meanwhile, Marvel Studios' Avengers: Doomsday will rollout exclusively in theatres across India on 18th December in premium formats. The movie will be available in English, Hindi, Tamil and Telugu.
Source: Bollywood Hungama